Effectual collaborative learning extends the scope of technical minds. Led by experienced marketing professionals, Dhaanish School of Management launched ‘Market Connect’, an exclusive training workshop for DACE’s MBA students as a part of their extra learning curriculum. The prime focus of the program is to break the aspiring candidates out of their social anxiety and complexes, and boost their confidence through field exposure to corporate world. In this program the students are trained to analyze and execute market survey or strategic formulation and implementation of newly launched products in the market. Moreover, students acquire knowledge in questionnaire preparation, data analysis and the employment of statistical tools strengthening their research skills. In addition to this, they are sent to the companies of the particular products to present the study and the incurrence of their investigation. Thus giving them the exposure they need to ace the field of management.